نوع مقاله : مقاله پژوهشی
نویسندگان
1 جامعه شناسی ورزشی ، علوم انسانی ، دانشگاه آزاد اسلامی، واحد علوم تحقیقات ، تهران، ایران
2 دانشیار ، عضو هیئت علمی ومدیرگروه جامعه شناسی ورزش دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران
3 عضو هیئت علمی ، دانشگاه آزاد اسلامی واحد آشتیان
4 تربیت بدنی ، عضو هیئت علمی ، دانشگاه آزاد اسلامی واحد تهران شمال ، ایران ، تهران
5 استاد تمام دانشگاه شهید بهشتی
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to examine the approach of monetization development and pay attention to processes in professional sport with economic security approach. The methodology of this study is, in fact, a strategy that encompasses the philosophical assumptions of the research design as well as how to collect data. A mixed approach involving both quantitative and qualitative methods was used. After confirming the face validity and content of the questionnaire, 139 eligible people were provided. In exploratory factor analysis, for analysis of 50 basic questionnaires, vertical element rotation analysis and varimax technique were used to select the samples sufficient for analysis. Bartlett test is significant at the 0.001 level. Indicating the relevance of the correlation matrix for factor analysis. In the present study, 9 items were removed by eliminating items with a factor load less than 0.5. In addition, nine exploratory factors were identified by exploratory and vertical factor analysis. The criteria for considering the load of each factor in each study are different. At the 0.05 error level and the two-way test (normal default) the critical values of the numbers are -1.96 and -1.96. As the results showed, one of the success factors of professional sport is the attention to monetization and processes in the field of economic security of sport. It seems like through modern marketing such as the establishment of stores, club brand sales, advertising, building brand clubs and sports equipment, building and building museums, selling players, playing games on the Internet.
کلیدواژه‌ها [English]
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